Heatin’ Up

UX/UI | Illustration

Heatin’ Up is based on playing community-driven basketball, better known as pickup. This project aims to help young people start their own basketball journey by providing them with the knowledge and resources through a mobile app and a comic guide.

  • The Heatin’ Up mobile app will help connect players to play in their local parks. Our ultimate goal is to get people on the court, and the app's social features will give players an incentive to compete. The target audience is for older teens and adults.

    The comic guide is geared towards children and young teens, made portable enough to take in any backpack, and serves as a physical reminder to get out and play the game.

    “Heating up” means a player is having a hot shooting streak. This can be influenced by momentum, confidence, and repetition, according to Reddit users.

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PCA Graphic Design